Chairman of the Board, and Chief Executive Officer

Mr. Peixian Tan has served as our Director since January 2018. He has served as our CEO and Chairman since September 2025. Mr. Tan joined us in 2005 and has served as a vice president of Beijing Kuke Music since 2016 and the general manager of BMF Culture since 2020. Prior to joining us, Mr. Tan served as an operations manager at Beijing Qingdian Wanwei Technology Co., Ltd., specializing in telecommunication products. Mr. Tan received an associate’s degree in computer science from Beijing Chaoyang Vocational University in 2003.

Chief Financial Officer

Mr. Li Li, has served as our Chief Financial Officer since October 2023. Mr. Li has over 20 years of financial management and audit working experience. Mr. Li had worked as audit and risk advisory manager for several CPA firms for more than 10 years, such as Deloitte, EY and Grant Thornton. Since then, he served as Finance Director for Secoo Holding Limited. and Guangdong Yuanzhi Technology Group. Mr. Li received a bachelor's degree in accounting from Zhongnan University of Economics and Law and a bachelor's degree in economics from Wuhan University in 2003.